主题：深耕中国商务场景：跨文化礼仪与跨文化交际能力
英文：Navigating Chinese Business Scenarios: Cross‑Cultural Etiquette & Intercultural Communicative Competence
主讲人：Professor Kang Zhifeng
时间： 2026年10月9日 9:30
地点：36-504
主办单位：经济管理学院
Brief Introduction：Against the backdrop of deepening economic globalization, an understanding of Chinese business norms has become vital for international students planning careers related to China. This lecture focuses on typical Chinese business scenarios, illustrating core rules of cross‑cultural business etiquette. Integrating intercultural communication theories with authentic case studies, Professor Kang analyses potential cultural pitfalls in business interactions. Participants will acquire practical skills to improve intercultural communicative competence and build trustful, productive business partnerships in Chinese contexts.